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The Impact of Sustainable Stationery Becoming The Norm

13th April 2023

India is known for its rich heritage and culture, but it is also a country that is facing significant environmental challenges. As more people become aware of the impact of their actions on the environment, sustainable living has become a growing trend in the country. 

The use of sustainable stationery is one such trend that has gained traction in recent years. In this blog post, we will see the impact of sustainable stationery becoming the norm in India.

India's Transition Towards Sustainable Stationary 

India is gradually transitioning to sustainable stationary by adopting eco-friendly products and practices. Consumers are becoming more aware of the impact of their choices and are choosing alternatives that are better for the environment. 

The Indian government is also taking initiatives to promote sustainable products and reduce waste, such as the Swachh Bharat Abhiyan (Clean India Campaign) and the Plastic Waste Management Rules. Sustainable stationery products like bamboo pens, recycled paper notebooks, and biodegradable pencils are becoming more readily available in the market. 

Impact of Social Media on Sustainable Stationary 

Social media has had a significant impact on the growth of sustainable stationary in India. With the rise of influencers and sustainable pages on platforms like Instagram, more and more people are becoming aware of the need for eco-friendly alternatives to traditional stationery products.

Influencers like Simran Manglani and @Discoverwithdevangana have a significant following and share posts about sustainable stationery and its benefits. Sustainable pages like Entangle Hub and @MakeitMini_Comics have also gained popularity for their informative and engaging content on sustainable living, including sustainable stationery.

Additionally, the studygram community in India has embraced sustainable stationery trends, with users sharing posts about their sustainable study supplies, organisation methods, and note-taking techniques. This has led to increased demand for sustainable products like recycled paper products, notebooks, refillable pens, and reusable bags.

The Sustainable Stationery Trend in India



Rise of Eco-friendly Products

According to a report by Grand View Research, the eco-friendly products market in India is expected to grow at a CAGR of 12.6% from 2021 to 2028. This shows the growing demand for sustainable products, including stationery.

Increase in Green Certification

Many businesses in India are opting for green certification for their products, including stationery. As per a report by Green Business Certification Inc. (GBCI), India has the third-highest number of Leadership in Energy and Environmental Design (LEED) certified projects globally. 

This indicates a growing trend of businesses opting for sustainable practices, including sustainable stationery.


Shift to Recycled Paper Products

According to a study by the Confederation of Indian Industry (CII), the paper industry in India is shifting towards using recycled paper. 

The study also found that the use of recycled paper in India has increased from 0.5 million tonnes in 2003 to 2.3 million tonnes in 2019. This is a significant shift towards sustainable stationery practices.

Adoption of Digital Tools

Many businesses are also adopting digital tools to reduce their paper usage. This includes using electronic signatures, digital notes, and cloud-based storage solutions. 

According to a report by the Centre for Science and Environment (CSE), the use of digital tools has reduced paper consumption by 40% in some businesses.

Innovative Eco-friendly Stationery 

Many businesses are also adopting innovative eco-friendly stationery products like pens made from recycled plastic, notebooks made from plant-based materials, and bags made from recycled fabric. This not only reduces waste but also promotes sustainable practices.

The Business impact of sustainable stationary adoption in India 

The business impact of sustainable stationary adoption in India in 2023 is expected to be significant. With a growing focus on sustainability and eco-friendliness, businesses that adopt sustainable stationary practices are likely to gain a competitive edge in the market. 

The demand for sustainable products and services is increasing among consumers, and businesses that fail to keep up with this trend may face negative consequences. Companies that switch to eco-friendly options like recycled paper products and non-toxic inks can reduce their carbon footprint and contribute to a better environment. 

They can also attract customers who prioritise sustainability and ethical practices. Additionally, adopting sustainable stationary practices can help businesses save costs in the long run, as they reduce waste and conserve resources. Overall, sustainable stationary adoption can benefit both businesses and the environment.

Are you looking to make the switch to sustainable stationary? At Rescript, we have designed products that are made from 100% recycled paper. Give us a try today!


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