17th March 2023
Did you know you can contribute to the environment’s sustainability with your clothing and product choices?
Sustainable fashion is an integral part of a larger movement towards sustainability, and it has been gaining popularity worldwide. In India, there has been a rise in ethical clothing brands and eco-friendly products that prioritise sustainable production practices and reduce the environmental impact of fashion.
The Importance of Sustainable Fashion
The fashion industry is one of the fastest growing industries in the world, and its impact on the environment cannot be ignored. The production of clothing requires a significant amount of resources, including water, energy and raw materials that in turn generate large amounts of waste and greenhouse gas emissions.
Sustainable fashion aims to reduce the environmental impact of fashion by using sustainable materials, such as organic cotton, recycled fabrics and natural dyes. By adopting sustainable production practices, there is also a huge decrease in the amount of water required, enabling the implementation of closed-loop systems.
The Rise of Ethical Clothing Brands in India
In India, there are quite a number of ethical clothing brands that stress on sustainability and ethical production practices. These brands use sustainable materials and have fair labour policies, ensuring that their workers are treated fairly and are paid fair wages.
Some of the most popular ethical clothing brands in India include Bhu:Sattva, Nicobar & No Nasties. These brands use sustainable materials such as organic cotton, bamboo and Tencel, and they also implement fair labour practices while ensuring transparency in their supply chains.
Eco-Friendly Products in India
In addition to ethical clothing brands, there has also been a rise in eco-friendly products in India. These products are designed to reduce the environmental impact of everyday items, such as household cleaners, personal care products, and stationary.
Some of the most popular eco-friendly products in India include recycled paper notebooks, reusable cloth pads and natural cleaning products. These products reduce waste and promote sustainability.
Sustainable Fashion Trends In India
Handloom Fabrics - Handloom fabrics are eco-friendly and sustainable as they are made using traditional methods without the use of any machinery. Handloom fabrics are also a great way of promoting Indian artisans and their traditional craftsmanship.
Organic Cotton - Organic cotton is grown without the use of harmful chemicals and pesticides. It is a healthier and more sustainable alternative to conventional cotton. In India, there are many brands that offer organic cotton clothing.
Upcycling and Recycling - Indian designers have started upcycling and recycling old clothes and other recyclable waste materials to create sustainable fashion collections. This is excellent for reducing the total amount of waste being generated!
Sustainable Footwear - Sustainable footwear is made using eco-friendly materials such as organic cotton, natural rubber and recycled materials. In India, there are many brands that offer sustainable footwear options.
Slow Fashion - Slow fashion is a movement that promotes ethical and sustainable fashion practices. It encourages consumers to buy fewer clothes, but of good quality, so that clothes can be used for longer.
In conclusion, the rise of sustainable fashion and ethical clothing brands in India is a positive sign for the future of the fashion industry. By supporting these brands, we can contribute to a more sustainable future and ensure that the fashion industry becomes even more ethical and environmentally responsible.
Let's embrace these sustainable fashion trends in India and be a part of the change we wish to see in the world!
